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Mark Whitehorn is very much the public face of PenguinSoft but, in fact,
the company consists of Mark Whitehorn and Mary Whitehorn. With only a single
character of difference between them, one of them keeps a low profile in order
to prevent confusion!
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DR. MARK WHITEHORN
 Dr.
Mark Whitehorn is a well-recognised commentator on the computer world,
publishing articles, white papers and books. He has been writing about
computers since 1987 and his column in Personal Computer World is
one of the longest-running database columns in the world. He specialises
in database technology, data warehousing and OLAP and has written
eight books – several co-authored
with Bill Marklyn, the designer of Microsoft’s Access. Their
first book, Inside Relational Databases, is a best seller (for a database
book at least) and is now available in several versions. Mark’s most recent
book, Fast Track to MDX, was written in collaboration with Robert
Zare and Mosha Pasumanski of Microsoft. Rob and Mosha are both heavily
involved with Microsoft’s Analysis Services product and Mosha
was one of the originators of the MDX language.
Mark is also much sought after as a speaker at conferences; his
skills as a communicator and data practitioner have led to a rather
schizophrenic career.
On the academic side he is a research associate at Cambridge
University. He is part of an international research team that
is using modern database techniques to help us understand how Darwin
developed the theory of evolution. He is also an honorary lecturer at the University
of Dundee where he lectures on advanced data handling. His
enthusiasm for education applies to gaining as well as disseminating
information and, over the years, he has managed to acquire three
degrees each in a different discipline – biochemistry, cytogenetics
and computer science.
On the more practical side he runs a consultancy company which
specialises in database design and data warehousing. He also
designed and teaches
a database design course and a data warehousing course for QA
InterQuad, the
UK-based training and consultancy company.
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